Key Responsibilities

Social Media Strategy & Planning
Develop and execute monthly social media content calendars aligned with business objectives.
Plan content around major events including:

Season Launch

Meet & Greet Events

Photoshoots

Training Sessions

Winner Journeys

International Pageants

Grand Finale Week

Brand Collaborations
Create content strategies to increase reach, engagement, followers, and brand awareness.
Stay updated with the latest Instagram trends, algorithms, and content formats.

Content Ideation
Generate creative concepts for Instagram Reels, Carousel Posts, Stories, and Campaigns.
Research trending audio, viral formats, and content references.
Develop storytelling ideas that highlight contestants, winners, sponsors, mentors, and behind-the-scenes moments.
Plan high-performing content that showcases the transformation journey of contestants.

Shoot Planning & Creative Direction
Plan and coordinate content shoots with photographers and videographers.
Prepare detailed shot lists and mood boards before every shoot.




Guide photographers and videographers on framing, angles, transitions, and storytelling.
Direct editors on reel flow, pacing, music selection, captions, graphics, and final edits to ensure premium-quality output.

Social Media Management
Manage the official social media accounts of Mrs. India Inc.
Schedule and publish content across platforms.
Maintain consistency in branding, tone of voice, and visual identity.
Coordinate with internal teams to ensure timely execution of campaigns.

AI & Content Tools
Utilize AI tools to enhance content planning, copywriting, research, idea generation, and workflow efficiency.
Explore current AI-powered tools that improve creativity and productivity.

Performance & Analytics
Track content performance and provide monthly reports on reach, engagement, and audience growth.
Suggest improvements based on insights and analytics.

Required Skills
35 years of experie

📌 Social Media Executive Mumbai
🏢 Mohini Satyendra Sharma
📍 Mumbai