Sales Planning and Execution
Develop and execute a comprehensive sales blueprint for the assigned territory.
Achieve primary and secondary sales targets on a monthly basis.
Expand market share and drive sales growth by enhancing product penetration and coverage.
Ensure timely and accurate order execution, from placement to billing and delivery.
Distributor and Channel Management
Directly manage distributor, ensuring optimal investment, infrastructure, and active involvement in business development
Appoint and on-board current distributors as required and ensure their alignment with company standards.
Monitor distributor payments for primary billing as per PDP and ensure collections are timely and compliant with company terms
Ensure all distributors are doing secondary billing through the companys software and maintain billing accuracy with zero gap against sales order.
Market Development and Retail Engagement
Expand the retailer network by focusing on General Trade outlets and identifying and onboarding recent outlets for competitive reach
Develop relationship with top outlets and explore prospects to partner with alternate channels
Increase counter share through targeted engagement with key retailers.
Implement range selling and ensure optimal product placement to minimize damage returns and maximize sales.
Plan and execute promotional activities to enhance brand visibility and drive product awareness
Team Management and Support
Manage Sales Officers (SOs) and monitor their daily work to ensure alignment with company objectives and targets.
Track SO performance, support them in achieving their targets, and help them maximize their incentive potential.
Support SOs in implementing trade schemes, resolving retailer or distributor issues, and maintaining effective market coverage.
Conduct joint market visits with SOs daily to provide on the job training, feedback, and motivation to maintain high performance.
Foster alignment and acco