About Emeritus Daskalos

Emeritus isredefining global education by making high-quality learning accessible andaffordable for individuals, companies, and governments. Through partnershipswith over 80 world-class universities, Emeritus delivers industry-relevantprograms across formatsincluding short courses, degrees, and executiveprogramsto more than 300,000 learners across 80+ countries.

Daskalos, astrategic initiative of Emeritus, pioneers transnational education in India byhelping leading global universities establish joint campuses under the evolvingIndian regulatory framework. With over 15 institutions in advanced discussions,Daskalos is shaping the next chapter in global higher education.

Job Description

Roles Responsibilities

Own end-to-end operational executionof marketing communications within Salesforce Marketing Cloud (SFMC) including campaign builds, journey orchestration, segmentation, and deploymentacross email and WhatsApp channels.

Build, QA, and deploy high-quality,responsive email templates and landing page modules using HTML/CSS with astrong UI/UX sensibility, ensuring pixel-perfect rendering across devices,email clients, and dark mode.

Design and implement multi-stepjourneys in Journey Builder, leveraging behavioural triggers, audience splits,and engagement data to deliver contextually relevant communications at scale.

Manage audience segmentation and dataextensions in SFMC using SQL and AMPscript to drive personalisation and dynamiccontent delivery.

Collaborate with CRM strategy,content, and design teams to translate briefs into high-performing emailexperiences, balancing creative quality with technical execution.

Own deliverability health: monitorsender reputation, maintain list hygiene, manage suppression lists,



andimplement best practices to maximise inbox placement rates.

Set up A/B and multivariate tests onsubject lines, content, CTAs, and send times; analyse results andinstitutionalise learnings into a testing playbook.

Develop and maintain SFMC reporting atcampaign-level and journey-level performance metrics including open rates, CTR,conversion, and revenue attribution.

Work cross-functionally with the CRM,analytics, product, and tech teams to ensure seamless data flows, integrationintegrity, and platform health.

Maintain SFMC platform hygiene: managedata extension architecture, automations, and user access; proactively identifyand resolve operational bottlenecks.

Manage WhatsApp as a performancechannel within the CRM stack building and executing WhatsApp campaigns andconversational journeys and optimising for engagement and conversion alongsideemail.

Key Skills Qualifications

48 years of hands-on experience withSalesforce Marketing Cloud - proficiency across Email Studio, Journey Builder,Automation Studio, and Audience Builder is essential.

Robust HTML and CSS skills with aproven ability to build responsive, visually polished email templates fromscratch; familiarity with or similar frameworks isa plus.

Demonstrable UI/UX sensibility understanding of email design principles, accessibility standards, typography,and visual hierarchy; able to contribute meaningfully to design decisions,



notjust execute them.

Working knowledge of AMPscript fordynamic content personalisation and SQL for segmentation queries within SFMCdata extensions.

Experience with email deliverabilitytooling and best practices (SPF/DKIM/DMARC, inbox testing tools, list hygieneprotocols).

Proficiency in A/B testing methodologyand translating test results into optimisation decisions.

Analytical and data-driven comfortable interpreting campaign data, building dashboards, and presentingactionable insights to marketing and leadership teams.

Experience in B2C environments withlarge-scale marketing databases; Ed-tech or education sector background is anadvantage.

SFMC Email Specialist or Consultantcertification is strongly preferred.

Experience running WhatsApp as a CRMor performance channel including campaign execution, journey design, andoptimisation; familiarity with WhatsApp Business API and integration platformsis a strong advantage.

Strong project management skills able to manage multiple campaign builds simultaneously with rigour andaccuracy.

Emeritus and Daskalos provides equal employment opportunities to allemployees and applicants for employment and prohibits discrimination andharassment of any type without regard to race, color, religion, age, sex,national origin, disability status, genetics, protected veteran status, sexualorientation, gender identity or expression, or any other characteristicprotected by federal, state or local laws.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager SFMC Operational Execution & Email Design (Bengaluru)
🏢 Emeritus
📍 Bengaluru