Position Title

Area Manager Farm Solutions

Purpose of the Position (Job Summary)

To contribute to the achievement of Sales Targets as set through effective sales techniques; promotional campaigns and Customer Interaction to create, maintain and develop awareness about the product line.

Key Individual Accountabilities

OPERATIONAL
- Sales and Collection
- Monitor & successfully execute sale of all products to achieve set targets
- Inform customers of pricing, discounts on products and motivate channel partners to achieve targets
- Ensure timely placement of products in the market
- Ensure achievement of collection targets
- Demand Generation/Sales Promotion
- Develop demand generation field activity plan in consultation with MDOs
- Participate in all field campaigns as per norms

Key Interactions

Internal

External
- FA
- RM/ZM
- MDO (Executives)
- Customers
- Company’s wholesalers and Retailers





Technical & Behavioral Skills & Knowledge
- Technical knowledge of the product line of agricultural Inputs.- seeds, fertilizers and pesticides
- Cropping and rain patterns of the region
- Sale techniques
- Knowledge of competitor’s products and current market strategies.

Key Performance Indicators

Peformance Vs Target

Competencies

Agile Towards Change and Innovation, PL1
Brand Maintenance, Module A
Builds a Performance & Development Culture , PL1
Builds Partnership with Stakeholders, PL1
Distribution and Channel Management, Module A
Executes Efficiently , PL1
Focused on Achieving Results, PL1
Knowledge of Raw Materials, Module A
Market understanding and development, Module A
Sales Process Management, Module B
Thinks Strategically and Acts Decisively, PL1

📌 TBM - Meerut
🏢 DCM Shriram
📍 Meerut