Job Description – Sales / BD role
Job Title Education Sales Manager – North India
Location Delhi NCR
Reporting to Head of Sales, India
Employment Full time / Permanent

Primary Job Purpose
Responsible for proactively owning the British Safety Council’s (BSC) commercial performance and brand
reputation for its Education business in North India, which includes BSC Certified & Accredited
(IOSH/NEBOSH/IEMA) Training Programs and Digital Learning Modules.
This is a hunter role focused on new client acquisition across corporate and industrial sectors, engaging HSE
and L&D; teams at both corporate and plant/site levels. Over time, the incumbent is expected to build and
manage their own client portfolio, while continuing to drive new sales.
Target customers include organisations across Manufacturing – Chemical, Pharma, Auto, Metals, etc., Real
Estate, Construction, Petrochemicals, Oil & Gas, Pharmaceuticals, and other sectors prioritizing occupational healthy & safety, environmental sustainability, wellbeing and development.

Brief Description of Tasks
Responsibilities Tasks
Commercial /
Sales
Performance
▪ Achieve revenue targets for Education business across training formats and digital
offerings, at agreed contribution margins.
▪ Build and maintain a qualified, moving pipeline of ₹ 3 Cr+ at any point in time.
▪ Over time develop a portfolio and drive growth through strategic development of
existing accounts alongside continuous recent client acquisition.
▪ Prepare and execute structured business development plans for products, sectors,
and regions.
Lead
Generation &
Client
Acquisition
▪ Hunt for new clients using direct (calls, meetings)



and indirect (networking,
referrals) methods.
▪ Target both HSE and L&D; teams across corporate HQs and plant/site levels.
▪ Present high-impact solutions aligned to client training needs.
▪ Position BSC’s training and digital learning modules as value-driven, scalable
solutions.
▪ Identify and win high-potential accounts through tendering and strategic outreach.
Strategic
Relationship
Management
▪ Build deep understanding of each client's learning journeys, industry trends, and
competitor landscape.
▪ Enter and expand presence in accounts currently working with competing
education providers.
▪ Develop lasting relationships across client hierarchies to increase share of wallet.
▪ Collaborate with internal delivery, product, and support teams to ensure a
seamless client experience.
Sales Process
& CRM
Management
▪ Maintain high-quality sales pipeline and opportunity tracking in Salesforce CRM.
▪ Lead consistent forecasting and pipeline hygiene with minimal variance in targets.
▪ Follow structured sales processes from prospecting to closure.
▪ Represent British Safety Council with professionalism and brand integrity in all
interactions.

Domain
Knowledge &
Capability
Building
▪ Continuously develop domain knowledge in safety, learning, compliance, and




digital transformation in L&D.;
▪ Stay updated on BSC’s training portfolio, learning technologies, and regulatory
developments.
▪ Leverage knowledge to consult, upsell, and advise clients on integrated education
strategies.
▪ Participate in training sessions, self-learning, and team knowledge sharing.
Page 2 / 2
Health & Safety
Understand and execute your health and safety responsibilities in line with management objectives. Regularly
review your competence and development needs with your manager.

Person Specification

Skills & Qualifications
▪ MBA/PGDM or equivalent post-graduation is preferred
▪ Excellent communication (verbal and written)
▪ Strong presentation, negotiation, and interpersonal skills
▪ Highly organised with the ability to prioritise tasks
▪ Proficient in CRM tools (preferably Salesforce)
▪ Ability to build strong client and internal stakeholder relationships

Experience
▪ Minimum 7 years in B2B Training Sales
▪ Proven success in education/training sales or similar knowledge-based services
▪ Demonstrated ability to acquire new business and scale client relationships
▪ Experience selling to multiple functions within client organisations and/or L&D; teams in industrial and
corporate setups
▪ History of meeting/exceeding sales targets through structured sales processes

Behavioural Competence
▪ Professional, credible, and commercially focused
▪ Strong business judgment and strategic mindset
▪ Data-driven, target-oriented, and self-motivated
▪ Aligned with the British Safety Council’s behavioural framewor

📌 Education Sales Manager (India)
🏢 British Safety Council
📍 India