Role Overview

Own and scale the bakery category across Curefoods' portfolio by driving product innovation, vendor partnerships, and revenue growth. This role focuses on building high-margin, impulse-driven offerings that complement dessert, beverage, and snacking brands within the ecosystem.

Key Responsibilities

1. Category Strategy & Growth

• Define category roadmap across brands (e.g., desserts, beverages, add-ons)

• Identify white spaces – premium chocolates, gifting SKUs, seasonal offerings

• Drive upsell and cross-sell opportunities within existing menus

2. Product & Menu Integration

• Design bakery SKUs aligned with cake, dessert, and beverage verticals

• Create add-on products (chocolate bites, hampers, combo packs) to increase AOV

• Standardize offerings across brands while allowing regional customization

3. Vendor & Sourcing Management

• Identify and onboard national and regional bakery suppliers

• Negotiate pricing, credit terms, and exclusive partnerships

• Ensure quality consistency, shelf-life compliance, and scalability

4. Pricing & Profitability

• Drive margin optimization through cost engineering and smart sourcing

• Build pricing strategies for impulse and premium segments

• Monitor SKU-level profitability and take corrective actions

5.



Demand Planning & Supply Coordination

• Collaborate with supply chain for forecasting and replenishment

• Ensure high availability across all kitchens with minimal wastage

• Effectively manage shelf-life-sensitive inventory

6. Marketing & Campaign Collaboration

• Work with marketing teams for seasonal campaigns (festivals, gifting, launches)

• Design bundle offers and limited-time SKUs

• Support digital platforms (Swiggy/Zomato) with optimized listings and visuals

7. Performance Tracking & Analytics

• Track key metrics: AOV impact, attach rate, SKU performance, wastage

• Analyze customer preferences and repeat purchase behavior

• Continuously optimize assortment based on data insights

Key KPIs

KPI

Focus Area

Category Revenue & Growth

Top-line category performance

Contribution to AOV

Add-on attachment per order

Gross Margins & Cost Optimization

Profitability per SKU

SKU Attach Rate

Add-ons per order

Inventory Wastage %

Shelf-life management

Qualifications & Experience

• Bachelor's degree (MBA preferred)

• 5–7 years of experience in category management, merchandising, or F&B; buying

• Experience in Bakery or FMCG preferred

📌 Bangalore - Category Manager – Bakery (Delhi)
🏢 Curefoods
📍 Delhi