The purpose of the role:
Manager Customer Marketing will drive revenue growth and manage B2B marketing programs in India, Focusing on regional insights, Lead development and delivery of Local insights (market, customer, competitor, and consumer), tools, capabilities, partnerships & ecosystems, and analysis in alignment with our 2030 Aspirations.
Significant focus will be on Innovation related to Alternative Protein and Nutrition, Segment and Category strategy development.
Key Roles & Responsibilities:
 Leverages qualitative and quantitative data and analytics to derive unique insights designed to drive competitive differentiation and business strategy
 Leverages technology, tools, and research methods to analyse data, evaluate complex situations, predict outcomes and drive strategic decision making
 Leads in the development of regional relevant primary and secondary research projects aligned with our strategic areas of focus
 Champions the integration and application of insights to deliver quantifiably superior products and solutions, to uncover significant commercial potential




 Develops an ecosystem of primary and secondary data partners capable of enabling the elevation our insight capabilities, addressing gaps/needs in the business from an intelligence perspective.
 Develops and drives trends to influence future strategic business and scenario planning
Functional Knowledge:
 Use insights to guide strategy development, predict industry trends, and assess segment positioning.
 Support the development of product category and segment strategies by generating relevant market, customer, competitor, and consumer insights.
 Collaborate with global Insight leaders to execute primary and secondary research projects.
 Explore and pioneer cutting-edge analytical and data management tools to grow market intelligence capabilities.
 Implement new product launches.
 Organize events and exhibitions.
Business Expertise:
 8+ years of Market Intelligence/Insight capabilit

📌 Manager - Customer Marketing - IMBA - Marketing (Bengaluru)
🏢 Griffith Foods
📍 Bengaluru