- Design and execute comprehensive marketing campaigns utilizing both Above-the-Line (ATL) and Below-the-Line (BTL) strategies.
- Formulate and implement robust brand strategies grounded in consumer insights and market trends.
- Oversee relationships with external agencies, ensuring alignment with brand goals and optimal resource utilization.
- Lead and mentor cross-functional teams to foster collaboration and achieve shared objectives.
- Analyze market data to refine positioning and optimize campaign performance.
Requirements
* 5+ years of experience in Brand Marketing
* Robust exposure to ATL and BTL campaign planning and execution
* Experience in FMCG, Consumer Healthcare, Health & Wellness, or D2C brands
* Expertise in brand strategy, consumer insights, agency management, and integrated marketing
* Proven experience in team management and cross-functional collaboration
📌 Require a Manager– Brand Marketing in Gurgaon (Gurugram)
🏢 TestHiring
📍 Gurugram
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