Job Description:

About TBZ- The original

TBZ – The Original is one of India’s most trusted and iconic jewellery brands, celebrated for its craftsmanship, design leadership, and rich legacy. We are seeking a This is the "Feet on the Street" specialist. The Activation Manager is responsible for the flawless execution of central campaigns and the creation of hyper-local initiatives to drive store footfall in their specific region.

Role Overview

This is the "Feet on the Street" role. The Activation Manager is responsible for the flawless execution of central campaigns and the creation of hyper-local initiatives to drive store footfall in their specific region.

Reports To

GM Activation & alliances

Key Responsibilities

Local catchment planning
- Map the catchment area (5-10km radius) of every store in the region to identify high-potential residential societies, clubs, and corporate parks.
- Conduct "Recce" visits to identify current opportunities for visibility (e.g., hoarding sites, society notice boards).
- Maintain a "Local Event Calendar" tracking regional festivals,



exhibitions, and community gatherings.

Execution Excellence
- Oversee the deployment of central BTL campaigns (installations, promoters, collateral), ensuring they meet brand guidelines (correct logo usage, uniform standards).
- Manage on-ground logistics: permissions, setup, and dismantling of activation setups.
- Ensure all promoters/staff are trained on the specific offer/script before the event starts

Local Cross-Promotions & Lead Gen
- Tie up with local businesses (e.g., a famous local salon, boutique, or car dealership) for cross-receipting or referral programs.
- Drive "Door-to-Door" or RWA (Resident Welfare Association) activities to generate qualified leads.
- Ensure all leads generated are digitally captured and passed to the store manager within 24 hours.

Vendor Supervision
- Supervise local vendors during events to ensure quality delivery (no torn flexes, proper lighting).
- Verify vend

📌 Activation Manager (Ahmedabad)
🏢 Right Advisors
📍 Ahmedabad