Mamaearth is looking for an Ambitious CRM Executive to join our team.
Minimum Qualifications:
- Bachelor's degree or equivalent practical experience.
- Have 1-3 years of experience, ideally working on Consumer-Facing, Large-Scale products.
- Previous work experience with an e-commerce/startup/early-stage companies

Skills/Competencies Required:
- Must have knowledge of Google Analytics, Hotjar, Clevertap, Excel.
- Experience in campaign planning, execution and measurement process
- Must be comfortable in handling large volumes of data
- Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment
- You enjoy working in teams and are an excellent team player with good written and verbal communication skills

Responsibilities:
- Plan and execute email, SMS, WhatsApp, Fb Messenger & Push Notification campaigns to target users with relevant and personalized communication.
- Leverage data and analytics to understand user behaviour and transaction/search patterns




- Come up with robust data insights for developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve measurable KPI's.
- Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reduce churn and cross-sell by working closely with the Marketing, Product, Tech and Ops teams
- Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base (new, active, at risk, dormant) appropriately to identify opportunity areas in the user's lifecycle.
- Lead loyalty efforts - understanding and mapping user behaviour (immersions, profiling) piloting and experimenting with the construct and final rollout.
- Drive and monitor A/B tests and data-driven experiments.
- Responsible for quality assurance of all CRM campaigns.
- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.
- Learn everythi

📌 CRM Executive (Gurugram)
🏢 Mamaearth
📍 Gurugram