Job description
? Core Mandate: Brand Transformation & Business Growth
- Build a Cult Global Brand (The Builder's Focus)

Brand Visionary: Own the strategic vision and execution for taking Lenskart from a known
eyewear brand to an iconic, cult brand — one that creates virality, drives style statements, and
makes eyewear a fashion-first category globally.
Portfolio Architecture: Define and evolve brand positioning for Lenskart and its portfolio
brands (John Jacobs, Aqualens) across India, SEA, Middle East, Japan, and the US —
ensuring local cultural resonance without sacrificing global brand coherence.
Cultural Ownership: Build a brand that doesn't just sell eyewear but owns the conversation
around vision, style, and self-expression for the next billion consumers. Think of brands that
went from functional to viral to iconic — that's the playbook you'll write, except for eyewear and
at a global scale.

2. Social-First, Culture-First Content Engine (The Distribution Focus)

Platform-Native Creative: Build and scale a content engine natively built for TikTok, Instagram
Reels,



YouTube Shorts, and whatever platform emerges next. No repurposed TV ads. No
committee-approved creative. Platform-native, thumb-stopping, culture-shaping content that
makes people hit share.
Creator Ecosystem: Build creator and influencer ecosystems across every market — from
mega-influencers to nano-creators, from artists to athletes — with a programmatic, data-driven
approach to partnerships.
Community-Led Growth: Make Lenskart a brand that Gen Z and Millennials don't just buy from
— they talk about, create with, remix, and feel part of. Crack high-impact brand partnerships
and drive cultural events that put Lenskart at the centre of conversations.

3. AI-Powered Marketing — 10x Faster, 10x Smarter (The Leverage Focus)
Non-Negotiable: This is not a role for someone who is "exploring AI." You will leverage AI
better than anyone else in the industry and build a marketing function where AI is the o

📌 Global CMO (Gurugram)
🏢 Lenskart
📍 Gurugram