External Job Description

Business objectives
- Assist the dealer network in driving sales value and volume for Wood Coatings
- Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc.
- Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads
- Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers

Stakeholder Management
- Conduct shop meets on new wood coatings to promote growth in the market
- Drive sales by engaging with contractors and architects by means of product trainings and activations
- Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc.




- Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines

Market Intelligence
- Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market.
- Devise ways in which the product strengths can be communicated to the consumers and influencers

Qualifications

Essential
- Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
- Minimum of 45% marks throughout education without any backlogs
- Graduation must be through a full time course
- Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered

Desired
- Candidates with MBA/PGDM in Sales and Marketing

📌 Executive N (Surat)
🏢 Asian Paints
📍 Surat