- Develop and execute high-impact campaign strategies, including taglines, scripts, and social media content that resonate with diverse audiences.
- Craft compelling narratives that leverage strong conceptual thinking to tell stories that connect emotionally with viewers.
- Manage and deliver integrated marketing initiatives spanning various platforms to maximize reach and engagement.
- Analyze audience trends and behaviors within the OTT and entertainment sectors to inform creative decisions.
- Curate and present a robust portfolio demonstrating a culturally aware and distinctive writing voice.
- Champion a deep passion for pop culture, storytelling, and the evolving entertainment ecosystem.

Requirements

* Strong conceptual thinking and storytelling skills

* Ability to write impactful campaigns, taglines, scripts and social content

* Experience across integrated / multi-platform campaigns

* Understanding of OTT, entertainment and audience behaviour

* Robust portfolio and culturally relevant writing voice

* Passion for OTT, entertainment, storytelling and pop culture

📌 Require an Associate – Creative Communications (Mumbai)
🏢 TestHiring
📍 Mumbai