Job Description:

About the Role:
We are seeking a dynamic and results-driven Marketing Associate to join our team. The ideal candidate will be responsible for executing marketing campaigns, managing digital platforms, and analyzing performance to ensure impactful results. If you are passionate about SEO, AEO, GEO, Ads management, content creation, and data-driven marketing strategies, we want to hear from you

Requirements

Key Responsibilities:

SEO, AEO & GEO Optimization:
Optimize website content and blogs for search engines and answer engines (e.g., Google SGE, voice search, AI assistants). Perform in-depth keyword research, develop high-quality backlinks, and enhance content to rank across traditional
search (SEO), answer-based results (AEO), and AI-generated search experiences (GEO). Use tools like SEMrush or Ahrefs to improve organic visibility and traffic.

Reporting & Analytics:
Track, analyze, and report performance metrics using Google Analytics, Google Search Console, Google Tag Manager, and Looker Studio. Provide actionable insights for campaign optimization across SEO, AEO,



GEO, and paid channels.

Advertising Campaigns:
Set up and manage paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads to meet lead generation and conversion goals.

Competitor Research:
Analyze competitors’ campaigns, keywords, content strategies, and presence across search and AI-driven platforms to uncover current opportunities.

Content Creation:
Write engaging blogs, marketing content, and ad copies tailored to target audiences. Develop content optimized for search engines as well as AI-driven and answer-based platforms.

Blog Writing:
Produce well-researched, SEO-, AEO-, and GEO-friendly blog content that educates, ranks well, and aligns with evolving search behaviors.

Collaboration:
Work closely with the design and development teams to align on campaign visuals, UX, and execution.

Marketing Calendar (Optional – Advantage):
Assist in developing and

📌 Sr. Marketing Associate (Ahmedabad)
🏢 ScoutforU Consultants
📍 Ahmedabad