NEOLYTIX
Performance Marketing Specialist – US Healthcare FUNCTION
Performance MarketingEXPERIENCE
4–5 YearsLOCATION
Gurugram (Onsite)MARKET
US HealthcareRole Overview
The Performance Marketing Specialist will own paid and organic growth across channels — developing, executing, and optimizing PPC campaigns across Google, Meta, and LinkedIn, and driving SEO to grow organic visibility and traffic. The ideal candidate is data-driven and results-oriented, comfortable across both paid media and search, and experienced managing campaigns that target US audiences.Key Responsibilities
Paid Media (PPC)
- Develop and manage PPC strategies aligned with client goals and US market trends.
- Execute and optimize campaigns across Google Ads, LinkedIn, and Meta platforms (Facebook and Instagram).
- Forecast leads within a given ad budget to set explicit expectations.
- Track and manage budgets effectively, ensuring ROI and conversion objectives are met.

SEO & Organic Growth
- Develop and execute SEO strategy — on-page, technical, and content-driven — to grow organic visibility and traffic.




- Conduct keyword research spanning paid and organic, and align content and landing pages to search intent.
- Monitor rankings, organic performance, and technical health, and prioritize fixes and opportunities.
- Coordinate paid and organic efforts so the two channels reinforce, rather than compete with, each other.

Analytics, Reporting & Collaboration
- Set up trackers and measurement metrics to monitor paid and organic performance.
- Conduct regular performance analysis and audience-targeting refinement across channels.
- Prepare detailed performance reports with insights and optimization recommendations.
- Collaborate with account managers and design/content teams on high-performing creatives, content, and landing pages.
- Stay updated with US digital marketing trends, platform and algorithm updates, and compliance standards.

What You Bring
Must-Have
- 3+ years in performance marketing for the

📌 Performance Marketing Specialist – US Healthcare (Gurugram)
🏢 Neolytix
📍 Gurugram