Role & responsibilities
AI Search Optimisation (GEO/AEO): Improve visibility in AI-powered search by optimising content, website structure, entities, structured data, and knowledge graphs to increase brand discoverability and citations by LLMs.
Website Conversion Optimisation: Optimise the website to improve user experience, increase conversions, and generate more qualified leads through landing page optimisation, CTA testing, lead magnets, and user journey improvements.
Decision-Maker Focused Content: Create high-value technical content such as AI insights, engineering blogs, case studies, whitepapers, solution pages, and industry-specific content to attract CTOs, founders, and enterprise buyers.
LinkedIn Growth: Strengthen brand and leadership presence through leadership, engaging content, case study promotion, and targeted outreach to technology decision-makers.
Online Brand Presence: Expand visibility across technology and AI directories, review platforms, business listings, startup and developer communities, guest blogs, podcasts, and industry publications to build authority and credibility.
Analytics & Reporting:



Track and analyse key marketing and business metrics to measure performance, identify optimisation opportunities, and improve lead generation and overall marketing effectiveness.

Required Skills & Competencies

Must have:
Excellent Communication
Digital Marketing Knowledge
Content marketing Knowledge
Google Search Console, & Google Analytics Knowledge

Positive to have:
GEO (Generative Engine Optimisation)
AI Search optimisation
Marketing automation
AI content tools
Prompt engineering

Qualifications Master's degree in Business Administration -Marketing, Digital Marketing courses

Perks and advantages
Competitive Stipend
Great Work culture and growth opportunity.
Work on exciting projects and the latest technologies.
Continuous learning prospects and developing multiple skills.
Performance-based PPO

Others
Office Location: Pimple Saudagar, Pune.
Working Days: 5 days
Working hours: 10:00 AM -7:00 PM

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