EXTERNAL Business objectives
Identify, index and review market potential for Admixtures products in

Project Sales • Create a pipeline of projects (Pvt and Govt) and RMCs for admixture sales.
Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
Coordinate with Concrete Technologist to conduct trials in time or troubleshoot issues on sites.
Commercial negotiations with decision makers to clinch orders.
Focus on product mix and ensure product addition in Basic Order Quantity

(BOQ) of the site • Coordinate with supply chain to ensure timely delivery on site.
Ensuring timely collection of payments from distributor.

Technical Assistance • Provide technical assistance pre and post sales at the project sites related to Admixtures products
Undertake in office sampling through the Concrete Technologist for Admixtures products to build customer confidence

Market Development
Detailed competition mapping and awareness of their progress on a site to site basis.
Identify and engage with set of medium to large RMCs, consultants etc. for the purpose of market expansion and upgradation




Build long term relationship with the identified set of stakeholders through regular product training and in office assistance
Brief about products and systems with Specifiers and Consultants to generate business

Training
Identify and support RMCs and clients on practical application of Admixture products at regular intervals
Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators

Market Intelligence
Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market • Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives • Integrate with Research and Technology function for recent product development based on feedback of product trends in the market • Value Target for Admixtures Products in Project Sales
Minimum product level value targets
Stakeholder level value targets • Product training plan compliance

📌 Executive Ii Sales Engg Admixtures Faridabad
🏢 Asian Paints
📍 Faridabad