Key Responsibilities:

Strategic Leadership:
Develop a comprehensive digital marketing strategy aligned withbusiness objectives.
Plan and execute campaigns for SaaS and healthcare service lines.
Identify and deploy contemporary marketing tools, trends, and bestpractices.
Manage the company's digital advertising budget, ensuring that spendis allocated effectively across all channels.

Operational Excellence:
Oversee all digital marketing channels: SEO, SEM, paid media, email,content, automation, and analytics.
Own campaign ROI, lead funnel metrics, and customer engagementperformance.
Optimize website and landing pages for traffic conversion and SEO.
Monitor and analyze campaign performance, making data-drivendecisions to optimize campaigns and improve productivity/outcome.

Team Leadership:
Build, manage, and mentor a high-performing in-house digitalmarketing team.
Collaborate with external partners and agencies as needed.
Drive a culture of innovation, analytics, and accountability.





Cross-functionalCollaboration:
Work closely with the CEO and department heads to align marketinggoals with business outcomes.
Support product launches, brand refreshes, recruitment marketing,and internal communication campaigns.
Present performance dashboards and strategic insights to leadership.

Required Skills & Qualifications:
10+ years in digital marketingwith at least 5 years in a leadership role.
Demonstrated success in B2BSaaS and/or healthcare domains is preferred.
Robust command of SEO/SEM,content strategy, marketing automation, performance tracking.
Proficiency in tools such asGoogle Analytics, HubSpot, Salesforce, etc.
Excellent leadership,stakeholder management, and communication skills.
Bachelors in Marketing,Communications, or related field; MBA is an added advantage.
Looking for professionals whohave worked for US Market only.

📌 Head Of Digital Marketing Bengaluru
🏢 Calpion Software Technologies
📍 Bengaluru