- Location: On-site (Saki Naka, Mumbai)

- Job Type: Full-time

- 3 – 5 years (with at least 1 year of team-leading / mentoring experience)

About the Role The SmartMove2UK is looking for a results-driven SEO Team Lead who can take full ownership of our SEO performance end-to-end. You will be directly responsible for planning, execution, and optimisation of SEO activities, while guiding and mentoring an SEO Assistant and interns. All key outcomes – rankings, traffic, leads, technical health, and implementation of recommendations – will be driven and owned by you.

This role blends hands-on SEO (on-page, off-page, and technical) with strategic thinking and close collaboration with our Social Media & Content Specialist and Ads team.

Key Responsibilities

- Own and execute SEO strategy across on-page, off-page, and technical SEO to grow qualified organic traffic and leads.

- Plan and implement strategies to improve rankings, Domain Authority (DA), and Page Authority (PA) through ethical link-building.

- Take responsibility for high rankings, leads, and page views on key landing pages and service pages.

- Use SEMrush for keyword research, site audits, competitor analysis, and to implement recommendations (including technical fixes and content opportunities).

- Work on technical SEO: Core Web Vitals, site speed, internal linking, indexation issues, structured data, crawl errors, and overall site hygiene (coordinating with developers where needed).

- Review and improve layouts, landing pages, and content structure for better UX, conversions, and SEO performance.

- Have hands-on experience with Google Ads: align SEO keywords and landing pages with paid campaigns, support ad copy/landing page optimisation, and work with the Ads team on performance insights.

- Delegate and supervise off-page activities (backlink building, directory submissions, outreach support, listings, etc.) to the SEO Assistant and interns,



while owning strategy, quality, and final outcomes.

- Lead, guide, and mentor the SEO Assistant and interns: task allocation, review of work, feedback, and training.

- Collaborate with the Social Media & Content Specialist to align SEO with content calendars, campaigns, and thought-leadership content.

- Monitor performance via Google Analytics, Google Search Console, and SEMrush, and prepare weekly/monthly reports with clear, actionable recommendations.

Requirements

- 3 – 5 years of hands-on experience in SEO (preferably in service-based or lead generation businesses).

- At least 1 year of experience leading or mentoring a junior resource (assistant, intern, or small team) on SEO tasks.

- Strong expertise in off-page SEO and backlink building, with a clear understanding of quality vs. quantity.

- Solid experience with on-page and technical SEO, including Core Web Vitals, site speed, internal linking, indexation, and resolving technical issues.

- Strong proficiency in SEMrush (keyword research, audits, backlink tracking, competitor insights) and the ability to implement its recommendations.

- Hands-on experience with Google Ads (AdWords) and a clear understanding of how SEO and paid campaigns support each other.

- Comfortable working with Google Analytics and Google Search Console for tracking traffic, rankings, and conversions.

- Ability to manage priorities, take ownership of outcomes, and work with a performance mindset (traffic, leads, conversions).

- Strong communication skills and the ability to explain SEO recommendations clearly to non-technical stakeholders.

What We Offer

- A competitive salary package.

- Opportunity to work on projects catering to global High Net Worth Individuals (HNIs), ensuring your work is seen and appreciated at the international level.

- This role will be on-site at our Saki Naka, Mumbai office.

- A collaborative team workplace with direct ownership of SEO growth outcomes.

📌 SEO Specialist (Off-Page & Growth) – Team Lead (Mumbai)
🏢 The SmartMove2UK
📍 Mumbai