Job Overview: This role directly impacts revenue.
You will be responsible for driving user acquisition through paid campaigns and supporting organic growth initiatives.
This is not a campaign management role.
This is a growth role where you will be expected to think in terms of cost per lead customer acquisition cost and overall funnel performance.
Key Responsibilities:
Plan execute and optimise campaigns on Meta Ads and Google Ads
Manage budgets bidding strategies and audience targeting
Track and improve key metrics like CPL CPA CAC and ROAS
Work closely with content and creative team to test ad variations
Identify winning creatives and scale campaigns
Conduct keyword research for paid campaigns and support SEO efforts
Build and optimize landing page inputs for better conversion
Analyse campaign performance and share actionable insights
Run basic organic growth experiments across channels
Monitor funnel performance from ad click to final conversion
Hands-on experience in Meta Ads, Facebook Ads and Google Ads
Solid understanding of performance marketing metrics and funnels
Ability to analyse data and make decisions based on performance
Knowledge of keyword research, audience targeting and campaign structure
Basic understanding of SEO organic growth and landing page optimisation
Ability to work in a rapid-paced setting and take ownership