Campaign Execution
Build, launch, and manage Meta Ads campaigns across multiple ad accounts
Manage Google Ads campaigns (Search, Shopping, Performance Max)
Execute daily budget pacing and bid adjustments against ROAS and CPA targets

Monitoring & Diagnostics
Track CPM, CTR, ROAS, CPA, and delivery health daily across accounts
Flag anomalies early — CPM spikes, delivery drops, conversion rate dips — and investigate root causes (creative fatigue, audience saturation, tracking issues, bid cap constraints)
Maintain and troubleshoot CAPI/pixel tracking health

Creative & Funnel Ops
Coordinate creative testing cycles; track performance by creative type, format, and language (e.g., English/Sargam vs. Hinglish)




Support TOF/MOF/BOF funnel structuring and budget allocation aligned to campaign objective

Reporting & Planning Support
Prepare daily/weekly performance reports (blended ROAS, spend, revenue, funnel splits)
Assist in EOSS and major sale campaign planning and live-monitoring

Cross-functional Coordination
Work with the Shopify/eCommerce team on landing pages, offers, and product listing alignment
Coordinate with logistics/ops on inventory availability feeding into ad spend decision

Pay: ₹700,000.00 - ₹1,500,000.00 per year

Work Location: In person

📌 Performance Marketing Executivec Delhi
🏢 Merlin Brands
📍 Delhi