Performance Marketing:
Own Meta and Google performance marketing end-to-end.
Plan, launch, analyse and optimise campaigns personally.
Manage campaign structures, audiences, bidding, budgets and scaling.
Build systematic prospecting, retargeting and retention strategies.
Identify prospects to scale spend while maintaining contribution margins.
Growth Economics:
Own and improve
CAC
MER
ROAS
Blended CAC
AOV
Conversion Rate
LTV:CAC
Current vs returning customer economics
Understand the relationship between advertising spend, gross margins and contribution margins.
Think beyond platform ROAS and optimise for actual business profitability.
Creative Performance:
Work closely with Compound's content and creative teams.
Analyse which hooks, formats, creators, products and messages drive conversions.
Build a structured creative-testing framework.
Identify creative fatigue early.
Translate advertising data into transparent briefs for the creative team.
Analytics & Attribution:
Solid understanding of Meta attribution, Shopify analytics, GA4 and Google Ads.
Understand Pixel, CAPI, GTM and tracking fundamentals.
Analyse the complete funnel from impression click session add-to-cart checkout purchase repeat purchase.
Build transparent weekly and monthly performance dashboards.
Preferred candidate profile
3- 6 years of hands-on performance marketing experience.
Strong preference for candidates who have worked with D2C/e-commerce brands.
Demonstrable experience managing and scaling meaningful Meta advertising budgets.
Robust Meta Ads expertise is essential.
Google Ads experience preferred.
Experience working with Shopify-based D2C businesses strongly preferred.
Excellent numerical and analytical ability.
Comfortable working directly with founders in a fast-growing company.
High ownership mindset.