Key Responsibilities

Brand Strategy &
Planning
Lead the development and refinement of the brand vision, positioning, and long-term growth roadmap aligned with business objectives.
Translate consumer insights and market trends into differentiated brand strategies that drive awareness, preference, and loyalty.
Define brand architecture, messaging frameworks, and communication models tailored for Pan-India audiences.

Marketing &
Campaign Execution
Conceptualize and execute integrated marketing campaigns (ATL/BTL/digital/retail) that enhance brand visibility and resonate with target consumers.
Manage brand campaigns end-to-end from creative brief to delivery and measurement.
Partner with external agencies and internal teams (creative, media, digital, PR) to ensure consistent brand expression across all touchpoints.

Consumer &
Market Insights
Conduct regular market, competitor, and consumer research to identify growth opportunities and emerging trends.
Leverage data analytics to monitor brand health metrics awareness, penetration, consideration, loyalty and recommend actions to improve performance.

Product &
Portfolio Management




Collaborate with Product, Merchandise, and Supply Chain teams on recent product development, launches, and portfolio optimization.
Own product positioning, pricing support, insights, and product communication alignment with brand strategy.

Cross-Functional Collaboration
Work closely with Sales, Trade Marketing, Distribution, E-commerce, Finance, and Operations teams to ensure strong in-market execution and efficiency.
Support GTM plans, channel strategies, and promotional effectiveness.

Performance Tracking &
Budgeting
Develop and manage brand marketing budgets; drive ROI-oriented planning and tracking.
Present performance insights, key learnings, and optimization plans to senior leadership.

Skills &
Attributes
Strategic thinker with a balance of creativity and analytical rigour.
Deep understanding of Indian consumers, regional nuances, and retail ecosystems.
Ability to lead multiple projects, prioritize effectively, and meet deadlines.
Comfortable working in a energetic, rapid-paced environment.

📌 Senior Brand Manager Tiruppur
🏢 Ramraj Cotton
📍 Tiruppur