Digital

Marketing &
Performance Optimization
Plan, execute, and optimize paid campaigns (Meta, Google Ads) while monitoring Cost Per Lead (CPL), lead quality, and ROI.
Run A/B testing and Conversion Rate Optimization (CRO) strategies across landing pages and sales funnels to maximize lead conversion rates.
Website &
SEO Management
Work directly with developers to enhance website speed, user experience, and technical performance.
Execute ongoing SEO audits, manage web content, and optimize user journeys to strengthen organic search rankings.
Market &
Competitor Analysis
Benchmark competitors' digital strategies and analyze industry tactics.
Identify emerging healthcare marketing trends and discover new digital growth prospects.
Vendor &
Agency Management
Coordinate day-to-day operations with external agencies, media partners, content creators, and PR teams.
Track and evaluate agency performance against KPIs, campaign outcomes, and deliverables.
Cross-Functional Operations &




Analytics
Partner with clinic operations and call center teams to improve lead conversion and follow-up efficiency.
Prepare monthly performance reports across digital channels, OPD, and retail services to guide data-driven decisions.
Essential

Skills &
Qualifications
Core Competencies: SEO &
SEM, Conversion Rate Optimization (CRO), A/B Testing, and Performance Marketing (Meta &
Google Ads) & all Social Media Platform (Ads).
Technical Proficiency: Web Analytics (Google Analytics), CRM tools, and basic web structure knowledge.
Analytical Mindset: Solid capability to analyze campaign metrics, present explicit reports, and implement performance-driven optimizations.
Industry Experience: Background in healthcare, wellness, or consumer services is preferred.Role & responsibilities

📌 Senior Marketing Executive Mumbai
🏢 Ayushakti Ayurved
📍 Mumbai