Role & responsibilities:
Consumer Understanding & Research Planning
Consumer & Retail Data Management
Converting Insights into Action
Product Testing & Innovation Support, etc.
Preferred candidate profile:
8 -12 years in consumer insight, market research or strategic planning.
A combination of agency-side research or planning and client-side insight is preferred over either alone.
Hands-on qualitative experience in Indian mass markets - has personally sat in homes in tier-three towns and rural markets.
Working fluency in a South Indian or non-Hindi-belt language is a material advantage given the geographic profile of the portfolio.