Role purpose
Execute business plans to meet or exceed our financial objectives
Develop team-oriented partnerships platforms with our growers/channel
Develop productive working relationships with key customer contacts in a positive way.
Leverage customer insights and partnering with customers to input into the development of a joint business plan.
Accountabilities
Business accountabilities
Field Marketing Manager will be responsible for
Lead deployment of Divisional Crop Campaign strategy in assigned BM area.
Drive the Campaign Management Process (Planning, Execution & Review) in a robust manner to achieve quick establishment & achievement of peak sales of NPIs in 3 years while registering a growth in core brands as well in assigned BM area.
Drive NPI pre-launch activities to build a confidence with growers & channel partners thru pre-launch demos & showcasing in assigned BM area
Deploy touchpoint strategy for his respective division in discussion with DMM/HO Marketing to achieve best ROI of A&P; and MDO budgets & quick awareness to conversion journey for NPIs & Core Brands.
Support robust business contribution and profitable growth through judicious use of people and financial resources available. (TMs/MDOs)
Monitor market intelligence, share customer insights with DMM to be part of Campaign plan.
Ensure judicious use of campaign tools available with sales team to fulfill their job delivery in the marketplace through high visibility campaign.
Drive execution excellence with BMs & TMs in grower facing & channel facing activities/other excellence initiatives/ capability linked initiatives.
Ensure creation of robust MLP by TMs & support execution of Campaign in identified high potential villages to capture bigger value with robust linkage with retailers plans & SoW.
Drive Retailer Reach & SoW thru NPI & Core Brands value proposition thru & Retailer Loyalty Program Sumridhi in assigned BM area.