The
Demand Generator (DG) is
field-based demand creation professional
responsible for building influencer-led demand,
executing product sampling and demonstrations, activating
key dealers, and delivering measurable secondary sales
volumes within the assigned territory. The skilled will be responsible for independently influencing contractors, OEMs, architects, interior designers, and allied
influencers to drive sustained demand.

Key Responsibilities:
Identify, engage, and enroll contractors, OEMs, applicators, architects, and interior designers
Build and manage a strong influencer base capable of generating repeat demand
Execute product sampling, trials, and on-site demonstrations
Convert product trials into regular usage through follow-ups and application support
Identify and activate key dealers to enable influencer-led demand pull
Ensure product availability and solid influencer–dealer linkage
Drive consistent secondary sales volumes from the enrolled influencer base.
Track demand-to-volume conversion and report performance regularly.




Coordinate closely with Regional Managers, Area Managers, and internal teams

Performance Focus:
Secondary volume delivery
and consistency
Influencer
enrolment, productivity and retention
Dealer
activation and pull-through demand
Quality and sustainability of the demand pipeline

Skills & Competencies:
Robust
field execution and territory management
capability
Deep
understanding of influencer-driven demand models
Excellent
relationship-building and negotiation skills
Ability
to work independently with minimal supervision

Requirements

Experience & Eligibility:
1.6–8 years of experience in demand
generation, influencer management, or B2B sales
Prior experience in wood coatings, paints, or allied
industries preferred
Strong working relationships with contractors, OEMs, architects, and interior designers

Benefits

Fixed CTC+ Variables

📌 Demand Generator Maha Kolhapur
🏢 Important Group
📍 Kolhapur