2.1 Strategic Direction &
Business Leadership

· Develop,
refine and communicate the vision, mission, values, and long-term strategic
goals of Aarya Precast.

· Prepare
and drive 3–5 year strategic plans covering revenue targets, capacity
expansion, product mix, market segments (architects, builders, interior
designers, landscapers, corporate clients, retail, online), and geographic
expansion.

· Translate
strategy into annual business plans and departmental targets, and ensure each
HOD understands and owns their part.

2.2 Overall P&L;, Financial
& Cash Flow Management

· Take
full ownership of the Profit & Loss (P&L;) of the company and ensure
the business meets or exceeds agreed financial targets.

· Approve
annual budgets for all departments and monitor monthly performance against
budget (revenue, gross margin, operating expenses, capex, inventory).

· Ensure
healthy cash flow by monitoring debtor days, payment terms, credit limits,
and working capital cycles; intervene where collections or cash flow are
stressed.

· Review




and approve all major financial commitments – high-value purchases, capex for
recent moulds, machinery, vehicles, and large marketing spends.

2.3 Sales, Marketing &
Business Development

· Provide
strategic direction to Sales & Marketing for all product categories:
façades, furniture, landscapes, gifting items, lamps, and infrastructure
elements.

· Approve
annual sales plans by region, product, and customer segment; review monthly
performance and drive corrective actions where targets are missed.

· Personally
build and maintain relationships with key customers and influencers – leading
architects, interior designers, landscaping consultants, builders, PMC firms,
government bodies, and corporate clients.

· Guide
development of brand positioning, catalogues, digital presence, exhibitions,
and showroom concepts to showcase Aarya Precast’s design capability.

· Support
the Sales team in closing strategic or high-value deals, negotiati

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🏢 The Concrete SHOP
📍 Ahmedabad