Job Overview
Role: Business Development Manager – B2C Solar EPC
Department: Sales & Business Development
Employment Type: Full time
Location: Field-based / Regional Cluster

Key Responsibilities
Lead Generation & Customer Acquisition
Generate B2C leads through direct marketing, field visits, digital inquiries, and local community events.
Conduct initial site surveys to assess rooftop feasibility, shadow areas, and customer energy consumption patterns.
Convert qualified leads into active Engineering, Procurement, and Construction (EPC) contracts.
Channel Partner & Dealer Management
Identify, onboard, and manage local channel partners, dealers, and electrical contractors to scale B2C market reach.
Train ecosystem partners on the company’s technical product advantages, pricing structures, and sales pitches
Sales Consultation & Financial Structuring [1]
Educate retail consumers on Return on Investment (ROI), payback periods, and long-term utility bill savings.
Assist customers with financing options, including solar loans,



EMI schemes, and navigating government subsidy portals.
Prepare and present commercial quotes and customized rooftop solar proposals
Cross-Functional Coordination & Ops
Collaborate with engineering teams to design viable layout proposals based on site dimensions and technical limits.
Coordinate order execution with procurement and installation teams to ensure seamless handovers.
Manage collections and ensure milestone payments are gathered on time from consumers

Key Performance Indicators (KPIs)
Monthly/Quarterly Sales Targets: Total Megawatts (MW) or Kilowatts (kW) capacity sold.
Lead Conversion Rate: Percentage of raw field leads converted to paid installations.
Channel Network Growth: Total number of active, performing channel partners onboarded.
Collection Efficiency: Timeliness of customer payment collection during project milestones

📌 Business Development Manager Bdm Kharar
🏢 SunReform Energy Private
📍 Kharar