We are looking for a performance-driven Meta Ads Specialist with 2–3 years of hands-on experience in managing and optimizing Facebook and Instagram ad campaigns. The ideal candidate should have a strong understanding of the Meta algorithm, campaign structure, and a data-first approach to generating real business results—not just vanity metrics.

Key Responsibilities
Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram)
Work with different campaign objectives (Leads, Sales)
Manage and optimize Pixel events & Conversion API setup
Create and manage catalogue (agile product) campaigns
Write high-performing ad copies aligned with audience intent
Coordinate with design/video teams for image and video creatives
Focus on website-based lead generation (not just instant forms)
Optimize campaigns based onplacements, audience signals, and performance data
Perform deep analysis of metrics like CTR, CPC, CPA, ROAS
Identify what’s working/not working and take data-driven actions
Continuously test creatives, audiences, and strategies

Required Skills & Experience
2–3 years of hands-on experience in Meta Ads (Facebook & Instagram)




Robust understanding of Meta Ads algorithm and learning phase
Experience with Pixel setup, event tracking, and troubleshooting
Knowledge of different ad formats (image, video, carousel, catalogue)
Ability to run lead generation campaigns via website funnels
Experience in audience targeting (custom, lookalike, retargeting, broad)
Good understanding of ad placements and budget allocation
Solid analytical mindset with ability to interpret data and optimize campaigns
Experience working towards performance metrics (CPA, ROAS)

Good to Have
Experience with Conversion API (CAPI)
detailed understanding of landing page optimization
Experience with A/B testing frameworks
Knowledge of Google Analytics / GA4

What We’re Looking For
Someone who focuses on real results (leads/sales), not just impressions or clicks
A candidate who can execute independently, not just suggest strategies
Strong attention to detail and ownership mindset
Ability to adapt quickly based on performance data

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Meta Ads Specialist Indore
🏢 DIGITECH INDIA
📍 Indore