Influencer Marketing Executive

Experience: 1–3 Years

Location: Bengaluru | Work From Office

About Bhanzu

Bhanzu is a global EdTech company transforming how children learn mathematics through creative pedagogy and technology. Founded by Neelakantha Bhanu, the World's Fastest Human Calculator, Bhanzu empowers 70,000+ students across 20+ countries to build confidence and problem-solving skills.

Role Overview

We are looking for a data-driven and performance-oriented Influencer Marketing Executive to drive customer acquisition through creator partnerships. You will own the strategy, execution, optimization, and reporting of influencer campaigns while collaborating with cross-functional teams to achieve measurable business outcomes.

Key Responsibilities
Plan and execute influencer-led performance marketing campaigns across platforms.
Identify, onboard, negotiate, and manage influencer partnerships.
Coordinate with Creative, Performance Marketing, and Business teams to align campaign messaging and objectives.
Manage end-to-end campaign operations including onboarding, content creation, approvals, attribution tracking, reporting, and payout coordination.
Track and optimize campaign performance using metrics such as ROAS, CPL, CAC, Conversion Rate,



Revenue, Enrolments and Leads.
Analyze campaign data, prepare dashboards, and recommend optimization strategies.
Stay updated with influencer marketing trends, platform updates, and competitor activities.

Requirements
1–3 years of experience in Influencer Marketing, Performance Marketing, Growth Marketing, or Digital Marketing.
Robust understanding of influencer ecosystems, social media platforms, and creator partnerships.
Analytical mindset with experience interpreting campaign performance data.
Understanding of digital attribution models, campaign tracking, and marketing metrics.
Excellent communication, negotiation, stakeholder management, and project management skills.
Proficiency in Excel/Google Sheets; familiarity with influencer marketing or analytics tools is a plus.
Bachelor's degree in Marketing, Business, Computer Science, Engineering, or a related field is preferred but not mandatory.

Success Metrics

ROAS | Revenue | Enrolments | Leads | CPL | CAC | Conversion Rate | Campaign Delivery | Creator Retention

Pay: ₹400,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Influencer Marketing Executive Hsr Layout
🏢 Bhanzu( formerly Exploring Infinities Edtech Private
📍 HSR Layout