Job Description:

Job Tile: Meta Ads Executive — D2C Brand

Location- Jaipur, Rajasthan
Work: Full - Time
Experience: 2–3 Years
Industry: D2C Brands/Skincare/Jewellery/Appreals

About The Wellness Shop

TheWellnessShop.in is a fast-growing D2C wellness and skincare brand. We are looking for a hands-on Meta Ads Executive who can run, manage, and scale paid social campaigns on Facebook and Instagram — with full ownership of budget, orders, and performance.

Key Responsibilities
Run and manage Meta Ads campaigns end-to-end — Conversion, Retargeting, Traffic, and Awareness.
Handle monthly ad budget efficiently with explicit accountability on ROAS, CPA, and daily order targets.
Test new audiences — cold, lookalike, and interest-based — to find the most cost-effective segments.
Scale winning creatives — identify top-performing ads and increase budgets without breaking performance.
Analyse hook rate, thumb-stop rate, CTR, and CPM — and iterate creatives based on data.
Brief the design team on what to make next based on creative performance insights.




Monitor ad frequency and audience fatigue — refresh creatives proactively.
Track and report weekly performance — ROAS, CPA, Revenue, and key metrics.

Required Skills & Qualifications
2–3 years of hands-on Meta Ads experience — D2C brands only.
Proven ability to manage monthly budgets and hit order/ROAS targets.
Solid understanding of campaign structure, audience targeting, and creative testing.
Experience with Meta Pixel, CAPI, custom audiences, and lookalikes.
Knows how to read creative data — hook rate, thumb-stop rate, CTR, frequency.
Skincare, wellness, personal care, or FMCG D2C preferred.
Advanced Excel / Google Sheets for reporting.

Pay: ₹20,000.00 - ₹25,000.00 per month

Application Question(s):
What is your Current Salary? Mention in LPA
What is your Expected Salary? Mention in LPA
What is your Notice Period? (We are looking for immediate joiner)
How much experience do you have in Meta Ads?
Have you work in D2C Brand?

Work Location: In person

📌 Meta Ads Specialist C Brand Jaipur
🏢 The Wellness Shop
📍 Jaipur