Grow brand voice across social

Own LinkedIn, Instagram, X, and Threads for PFC and leadership handles - content cadence, follower growth, and engagement targets. Coordinate PR outreach tied to sustainability moments such as Earth Day and World Environment Day, and secure earned media coverage for the textile/merchandise vertical.

GTM Strategy and Execution

Establish dedicated channels for the sub-brand: a monthly LinkedIn newsletter, WhatsApp broadcast marketing, and a twice-weekly Meta content cadence, all designed to grow subscribers and inbound leads.

Support sales and conversion

Lead Generation & Event Management

Campaign Management

Brand videos, influencer collaborations, and brand sponsorships management.

Social Media Management

Maintain a shared, org-wide content calendar reviewed monthly, and run monthly performance reviews on all marketing channels.

Requirement

● 3+ years of marketing experience with hands-on ownership of social channels and content calendar

● Experience running B2B lead generation across LinkedIn, WhatsApp, and Meta





● Experience in coordinating with sales teams on event logistics and partner outreach

● Familiarity with campaign reporting and lead-gen dashboards (HubSpot or similar CRM

● Strong written communication for newsletters, PR outreach, and social copy

● Experience in sustainability, textiles, or manufacturing industries

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Benefits: We offer a competitive and comprehensive benefits package designed to support our employees’ well-being and growth, including an attractive salary, Provident Fund (PF) for financial security, performance-based incentives, comprehensive health and accidental insurance coverage, and strong career growth opportunities. Employees benefit from continuous learning and development through training programs, a healthy work-life balance with adaptable policies, and generous paid time off including leave and holidays. Additionally, we provide employee engagement activities, recognition programs to reward achievements, and access to wellness and support initiatives, ensuring a positive and rewarding work environment.

📌 Senior Marketing Associate (Bengaluru)
🏢 Plastics For Change
📍 Bengaluru