15 Aug
|
CLIRNET
|
Kolkata
Job Title: Sr. Executive Operations
Department: Project Management
Office Location: Kolkata
Industry: Healthcare/Pharmaceuticals (Preferred)
Role Overview
Sr. Operation Executive is responsible for planning, executing, and optimizing multi-channel marketing campaigns to drive engagement, brand visibility, and business outcomes. This role requires robust cross-functional coordination, data-driven decision-making, and end-to-end campaign ownership.
Key Responsibilities
Design and execute integrated banner Ad & Content Promotion campaigns aligned with business objectives
Develop campaign calendars, messaging frameworks, and targeting strategies
Collaborate with stakeholders (medical, sales, content, tech) to ensure alignment
Manage end-to-end deployment across channels (email, webinars, banners, push notifications, social media)
Coordinate with design and content teams for asset development
Ensure timely delivery and adherence to campaign timelines
Track campaign KPIs (open rates, CTR, conversions, engagement rates)
Analyse performance data and generate actionable insights
Conduct A/B testing and continuous optimization
Act as the primary point of contact for internal teams and external clients
Present campaign performance reports and recommendations
Prepare campaign performance dashboards and reports
Review campaign report and delivery. Key Requirements
Education
Bachelor’s degree in marketing, Business Administration, Life Sciences, or related field
Experience
3–6 years of experience in campaign management /digital marketing
Experience in healthcare/pharma marketing is a solid advantage
Skills & Competencies
Robust understanding of digital marketing channels and tools
Data-driven mindset with proficiency in analytics and reporting
Excellent project management and multitasking skills
Solid communication and stakeholder management abilities
Familiarity with CRM tools, marketing automation platforms, and campaign tracking systems
📌 Sr Executive Digital Marketing Kolkata
🏢 CLIRNET
📍 Kolkata