This role focuses on identifying, onboarding, and incubating high-potential D2C brands and emerging categories. You will build future growth engines by scaling current partnerships across online and Home Store formats.

Key Responsibilities

Brand Discovery Market Scouting
Identify emerging D2C brands across decor, furnishings, kitchen, lighting
Build pipelines through expos, trade fairs, design events, referrals
Track design trends, consumer shifts, and category white spaces

End-to-End Onboarding Closure
Own onboarding from first conversation to go-live
Negotiate commercials, margins, and operating models
Coordinate with cataloguing, ops, and tech teams
Ensure smooth and timely brand launches

First-90-Day Incubation
Manage brands during their first three months
Curate performance-led catalogues and hero SKUs
Monitor early KPIs and optimise quickly




Prepare brands for scale before handover to Category Managers

Ecosystem Community Building
Plan and execute D2C Meets, founder sessions, collaborations
Act as a trusted growth partner to brand founders
Build long-term strategic relationships

Home Store Brand Expansion
Evaluate store readiness and visual appeal of brands
Close partnerships for Pepperfry Home Stores
Coordinate store launches and onboarding

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📌 New Category Development Manager Mumbai
🏢 Pepperfry
📍 Mumbai