Role & responsibilities
Monitor cultural, social, and digital trends to identify rising prospects and community conversations.
Develop and implement regional culture-focused initiatives that align with brand positioning
Build and nurture the cafs community and cultural identity by partnering with local artists, creators, and influencers to create a vibrant brand ecosystem.
Develop a calendar of collaborations tied to cultural moments and trends
Establish KPIs and metrics to measure the success of cultural marketing initiatives.
Lead end-to-end development of branded and co-branded merchandise (ideation to launch)
Conceptualize and execute 3rd party collaborations and events within timelines and budgets
Manage vendor partnerships,



production timelines, and inventory planning.
Drive merchandise sales through in-store displays.
Evaluate partnership effectiveness and ROI, making recommendations for future collaborations.
Develop and scale unique brand IPs (e.g., events, experiences) to attract recent consumers
Build recurring properties that enhance brand recall and customer loyalty (e.g., open mic nights, workshops etc)

Preferred candidate profile
Experience required: 5 to 8 yrs
Qualification: Any Graduation

📌 Culture Manager Marketing Mumbai
🏢 Uberlife Consulting
📍 Mumbai