Kerala Secrets is building a solid influencer marketing team, and we're looking for a passionate and creative Influencer Marketing Specialist to join us.
This role is ideal for someone who already has hands-on experience in influencer marketing and wants to take their skills to the next level by working closely with the founder and a growing team.
What you'll be doing
- Researching and identifying the right influencers for our products and target audience
- Reaching out to influencers and managing collaborations end-to-end
- Planning creative influencer campaigns and content concepts
- Writing strong hooks, scripts and storylines for Reels
- Studying viral content and understanding what makes content perform
- Helping influencers create content that feels natural, engaging and authentic
- Negotiating and coordinating with influencers
- Tracking campaign performance and identifying what is working
- Exploring current influencer marketing tools, platforms and ways of working
- Building systems to make our influencer marketing process more efficient
- Working closely with the founder, video editor and other team members to continuously improve our content and campaigns
What we're looking for We'd love to meet someone who:
- Has 1–2+ years of experience in influencer marketing
- Is genuinely interested in Instagram, creators and content
- Has good knowledge of how influencer marketing works
- Is strong at writing hooks, scripts and storytelling
- Has a creative mindset and enjoys coming up with new content ideas
- Understands that the right influencer + right content + right message can make a huge difference to sales
- Is comfortable researching, experimenting and learning new things
- Has good communication and negotiation skills
- Takes ownership of their work and enjoys working in a fast-growing environment
Bonus points ⭐ It would be great if you have experience with:
- D2C brands
- Beauty / skincare / lifestyle brands
- Influencer discovery & analytics tools
- Instagram Reels and content strategy
- Performance-driven influencer campaigns
- Creating or analyzing viral content
Why join us? At Kerala Secrets, influencer marketing is one of our most important growth channels.
You'll work directly with the founder , learn how we approach content and growth, and have the opportunity to build and experiment rather than simply execute instructions.
As the team grows, this role can also grow into a leadership position within our influencer marketing team.
If you're someone who loves creators, content, Instagram and figuring out why some videos perform while others don't , we'd love to meet you.
? To apply: Send your CV along with any relevant influencer campaigns, content, scripts or Reels you've worked on.