Job Description Lead Generation Specialistn Experience: Minimum 1 year
n Location: Mumbai
n Industry: Real Estate Marketing & Digital Advertising
n We are looking for a performance-driven Lead Generation Specialist to join our team and manage lead generation campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience running performance campaigns and a proven ability to generate high-quality leads at a robust ROI.
Key Responsibilitiesn n Plan, execute and optimise lead generation campaigns across Meta Ads and Google Ads.
n Develop campaign strategies based on project, audience, location and budget requirements.
n Set up and manage campaigns, audiences, targeting, budgets, creatives and bidding strategies.
n Continuously monitor CPL, CPA, CTR, conversion rates and overall campaign ROI.
n Identify opportunities to reduce cost per qualified lead while improving lead quality.
n Work closely with the creative and content teams to develop high-performing ad creatives and copy.




n Analyse campaign data and provide actionable insights and performance reports.
n Conduct A/B testing of audiences, creatives, messaging and landing pages.
n Track leads through the funnel and optimise campaigns based on lead quality and conversions.
n Stay updated with the latest developments, tools and best practices across Meta and Google Ads.
n Candidate Requirementsn n Minimum 1 year of hands-on experience in Meta Ads and Google Ads.
n Demonstrable experience in generating leads through paid advertising.
n Strong understanding of performance marketing, targeting, retargeting and campaign optimisation.
n Data-driven mindset with solid analytical and problem-solving skills.
n Ability to manage multiple campaigns and budgets simultaneously.
n Real estate lead-generation experience will be a solid advantage.
n n Most importantly, we are looking for someone who can demonstrate that they have generated leads and delivered measurable ROI through paid advertising.

📌 Performance Marketing & Lead Generation Specialist Raigarh
🏢 Ace Of Estates
📍 Raigarh