Company Description Leeway Softech Pvt Ltd, headquartered in Mumbai and established in 2010, provides comprehensive Information Technology solutions across diverse sectors, including banking, education, hospitality, government, corporate, and politics, serving more than 1,500 clients. The company holds ISO 9001:2015 and ISO/IEC 27001:2013 certifications and is assessed at CMMI Maturity Level 3, reflecting strong quality and security standards.

Leeway

Softech offers services such as web and mobile application development, SEO, database administration, hosting, media solutions, data center services, and enterprise cloud solutions. The organization also delivers value-added campaign services including bulk SMS, picture SMS, bulk email, and cloud telecom, supporting clients with reliable, technology-driven communication solutions.

Role Description The Search Engine Optimization Specialist is a full time, on-site role based in Bhavnagar. The specialist will perform keyword research, plan and execute on-page optimization, and conduct regular SEO audits to identify technical and content-related issues. Daily responsibilities include monitoring website performance using web analytics tools, tracking rankings, and preparing reports with actionable insights.

The role also involves developing and implementing link-building strategies,



collaborating with content and development teams, and staying current with search engine algorithms and SEO best practices to improve organic visibility and traffic.

Qualifications

- Ability to perform comprehensive Keyword Research and develop targeted SEO strategies.
- Experience conducting detailed SEO Audits and implementing technical and content-related improvements.
- Proficiency in On-Page SEO, including metadata optimization, internal linking, and content structure.
- Skill in Web Analytics, with experience using tools such as Google Analytics and Google Search Console.
- Hands-on experience with Link Building, including outreach and ethical off-page optimization techniques.
- Familiarity with common SEO tools (e.g., SEMrush, Ahrefs, Moz or similar) and basic HTML/CSS.
- Strong analytical, reporting, and problem-solving skills, with attention to detail and data-driven decision-making.
- Effective communication and collaboration skills to work with cross-functional teams on-site in Bhavnagar.
- Bachelor’s degree in marketing, IT, computer science, or a related field, or equivalent practical experience.
- Prior experience in an SEO or digital marketing role is preferred; understanding of broader digital marketing concepts is an advantage.

📌 Search Engine Optimization Specialist (Bhavnagar)
🏢 Leeway softech
📍 Bhavnagar