Company Description Leadzen Technologies is a technology-driven company focused on helping businesses grow through data, digital solutions, and performance-driven strategies. The organization values innovation, measurable outcomes, and the effective use of modern tools to optimize online presence and customer acquisition. Team members collaborate across disciplines to deliver scalable solutions that support clients in competitive markets.

Leadzen

Technologies promotes a culture of continuous learning, professional development, and remote-friendly work arrangements that support flexibility and productivity.

Role Description This is a full-time remote role for a Search Engine Optimization Specialist. The specialist will be responsible for planning and executing SEO strategies to improve organic visibility, search rankings, and website traffic. Day-to-day tasks include conducting keyword research, performing technical and content-focused SEO audits, optimizing on-page elements, and managing link-building initiatives in line with best practices.

The role also involves monitoring and analyzing performance using web analytics tools, preparing reports, and collaborating with content, marketing, and development teams to implement recommendations. The specialist will stay current with search engine guidelines and industry trends to ensure sustainable and compliant optimization efforts.

Qualifications

- Candidates should possess solid skills in keyword research, keyword mapping, and on-page SEO optimization.
- Candidates should possess knowledge of content optimization, title tags,



meta descriptions, headings, URLs, internal linking, and image SEO.
- Candidates should possess skills in conducting comprehensive SEO audits and identifying technical, content, and indexing issues.
- Candidates should possess a strong understanding of technical SEO, website structure, crawling, indexing, sitemaps, robots.txt, redirects, and Core Web Vitals.
- Candidates should possess capabilities in ethical link building, backlink analysis, outreach, and off-page SEO optimization.
- Candidates should possess knowledge of local SEO, Google Business Profile, local citations, reviews, and location-based optimization.
- Candidates should possess proficiency with Google Search Console, Google Analytics, keyword research, backlink, and SEO audit tools.
- Candidates should possess knowledge of search engine algorithms, ranking factors, SEO best practices, and current industry trends.
- Candidates should possess strong skills in competitor analysis, SERP analysis, content gap analysis, and SEO strategy development.
- Candidates should possess the ability to monitor rankings, organic traffic, conversions, backlinks, and SEO performance and prepare actionable reports.




- Candidates should possess strong analytical thinking, attention to detail, problem-solving, and decision-making abilities.
- Candidates should possess effective written and verbal communication skills and the ability to collaborate effectively with content, development, marketing, and remote teams.
- Candidates should possess a basic understanding of HTML, CSS, website architecture, CMS platforms, and SEO implementation.
- Candidates should possess knowledge of structured data, schema markup, mobile SEO, page speed, and website security.
- Candidates should possess the ability to identify SEO opportunities, diagnose ranking issues, recover from traffic drops, and continuously improve organic search performance.
- Candidates should possess a strong understanding of content quality, search intent, topical relevance, E-E-A-T, and user experience.
- Candidates should possess experience in content planning, optimization, updating existing pages, and maintaining SEO-friendly website content.
- Candidates should possess knowledge of SEO competitor backlink research, digital PR, guest posting, and relevant link acquisition strategies.
- Candidates should possess the ability to stay updated with Google algorithm updates, AI search developments, SERP changes, and emerging SEO practices.
- A bachelor’s degree in Marketing, Communications, Information Technology, Computer Science, or a related field is beneficial; relevant SEO certifications and practical experience are an added advantage.

📌 Search Engine Optimization Specialist (Bengaluru)
🏢 Leadzen Technologies
📍 Bengaluru