Job DescriptionJob Description – Meta Ads Manager
nAbout the Role
nWe are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess robust expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.
nThe ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.
nKey Responsibilities :
n● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
n● Perform end-to-end campaign setup including audience targeting, budget allocation, bidding
nstrategy, ad creation, and tracking implementation.
n● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.
n● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.




n● Analyze campaign performance data and derive actionable insights to improve overall account
nefficiency.
n● Coordinate with internal teams for creative requirements, tracking implementation, campaign
ntimelines, and reporting.
n● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs,
naudience setup, and conversion events.
n● Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.
n● Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.
n● Prepare daily, weekly, and monthly performance reports with optimization recommendations
nand business insights.
nRequired Skills & Experience
n● Minimum 4–5 years of hands-on experience in managing Meta advertising campaigns.
n● Strong expertise in Meta Ads Manager with proven campaign optimization experience.
n● Go

📌 Performance Specialist (Karnataka)
🏢 Grapes Worldwide
📍 Karnataka