About the Role

Astitva Beverages is looking for an energetic and target-driven Sales Manager to lead sales growth across B2B and B2C channels.

The candidate will be responsible for developing recent business, managing distributors and key accounts, expanding market reach, building strong customer relationships, and achieving monthly and annual revenue targets.

The ideal candidate should have strong knowledge of the FMCG/beverage market, excellent negotiation skills, and the ability to build and manage a high-performing sales network.

Key Responsibilities1. Sales & Revenue Growth

- Develop and execute sales strategies to achieve monthly, quarterly, and annual targets.
- Drive revenue growth across B2B and B2C channels.
- Identify new markets, territories, customers, and business opportunities.
- Prepare sales forecasts, budgets, and territory-wise growth plans.
- Monitor sales performance and take corrective action where required.

2. B2B Sales
- Identify and acquire institutional and corporate customers.
- Develop relationships with hotels, restaurants, cafés, caterers, offices, retailers, distributors, and other bulk buyers.
- Generate leads, conduct meetings, negotiate commercial terms, and close deals.
- Manage key accounts and ensure repeat orders and long-term relationships.
- Explore private-label, bulk supply, corporate gifting, and customized beverage opportunities where applicable.

3. B2C & Distribution Sales
- Develop and expand distributor, dealer, retailer, and stockist networks.
- Increase product availability and visibility across assigned territories.
- Identify high-potential retail outlets and modern trade opportunities.
- Track secondary sales, stock movement,



retailer feedback, and market demand.
- Work with the marketing team on promotions, activations, sampling, and local market campaigns.

4. Team Management
- Lead, train, and motivate sales executives and field sales representatives.
- Set individual and territory-wise targets.
- Monitor daily sales activity, customer visits, collections, and conversions.
- Conduct regular performance reviews and provide coaching to the sales team.

5. Market Intelligence
- Monitor competitor products, pricing, promotions, distribution, and market positioning.
- Collect customer and retailer feedback and communicate insights to management.
- Identify emerging market trends and new sales opportunities.

6. Order & Collection Management
- Ensure timely order processing and coordination with operations/logistics.
- Monitor outstanding payments and support timely collections.
- Maintain healthy receivables and ensure compliance with company credit policies.

7. Reporting & MIS
- Maintain accurate sales reports and customer databases.
- Provide weekly and monthly sales performance reports.
- Track KPIs including revenue, volume, new customer acquisition, distribution reach, repeat orders, collections, and territory growth.

Key Performance Indicators (KPIs)
- Monthly and annual revenue achievement




- Sales volume and value growth
- New B2B customer acquisition
- Distributor/dealer/retailer additions
- Territory and distribution expansion
- Repeat-order rate
- Gross margin / contribution
- Collection efficiency
- Sales team productivity
- Customer retention

Candidate Profile

Required:

- 3–7 years of relevant sales experience, preferably in FMCG, beverages, food, hospitality, or consumer products.
- Proven track record of achieving sales targets.
- Strong B2B and/or distribution sales experience.
- Excellent communication, negotiation, and relationship-management skills.
- Willingness to travel extensively within assigned markets.
- Strong understanding of local/territorial sales and distribution dynamics.

Preferred:

- Existing network among distributors, retailers, hotels, restaurants, cafés, institutions, or corporate buyers.
- Experience launching or scaling a beverage/FMCG brand.
- Experience managing a sales team.
- Bachelor's degree in Business, Marketing, or a related field.

What We Offer
- Competitive salary with performance-based incentives.
- Opportunity to build and scale a growing beverage brand.
- Career growth and leadership opportunities.
- Performance incentives linked to revenue and business development.
- Exposure to both B2B and B2C sales channels

Pay: ₹14,337.57 - ₹57,054.60 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund
- Work from home

Work Location: In person

📌 Sales Manager (Dehradun)
🏢 Astitva Beverages
📍 Dehradun