Marketing Executive – Coal Sales & Business Development

Shree Hari Coal Corporation (SHCC) is seeking a passionate, customer-focused, and results-driven Marketing Executive to join our growing Sales & Business Development team. The ideal candidate will play a key role in expanding our customer base, strengthening client relationships, and driving sales of our imported and indigenous coal products across various industrial sectors.

As a Marketing Executive, you will be responsible for identifying new business opportunities, understanding customer fuel requirements, developing long-term partnerships, and ensuring seamless coordination between customers and internal teams. The role requires excellent communication skills, a proactive approach, and a solid commitment to achieving business growth.

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Key Responsibilities

- Identify, develop, and convert new business opportunities across industries such as textiles, paper, ceramics, chemicals, food processing, steel, cement, and other manufacturing sectors.
- Promote SHCC's range of imported and indigenous coal products by understanding customer requirements and recommending suitable fuel solutions.
- Build, manage, and strengthen long-term relationships with existing and prospective customers through regular meetings, site visits, and follow-ups.
- Conduct market visits to generate leads, expand the customer network, and increase market presence.
- Prepare and present quotations, negotiate commercial terms, and successfully close sales opportunities.
- Coordinate with the procurement, operations, logistics,



and accounts teams to ensure timely execution of customer orders and smooth delivery processes.
- Monitor industry trends, coal prices, competitor activities, and market demand to identify new business opportunities and support strategic decision-making.
- Maintain accurate customer records, sales reports, visit reports, and pipeline updates using the company's CRM/ERP system.
- Achieve monthly, quarterly, and annual sales targets while maintaining high levels of customer satisfaction.
- Follow up on outstanding payments and support the accounts team in collection activities whenever required.
- Represent SHCC at industry exhibitions, trade events, business meetings, and networking opportunities to enhance brand visibility and business growth.

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Qualifications & Skills

- Bachelor's Degree in Marketing, Business Administration (BBA/MBA), Commerce, or any relevant discipline.
- 2-10 years of experience in B2B sales or marketing. Experience in coal trading, industrial fuels, minerals, cement, steel, energy, or other industrial raw materials will be preferred.
- Strong communication, negotiation, presentation, and relationship management skills.
- Ability to understand customer requirements and provide effective commercial solutions.
- Good analytical skills with knowledge of market research and competitor analysis.
- Proficiency in MS Office (Excel, Word, PowerPoint) and CRM/ERP software.
- Self-motivated, target-oriented, and capable of working independently as well as within a team.
- Willingness to travel extensively for customer meetings, plant visits, and business development activities.
- A valid two-wheeler/four-wheeler driving license will be an added advantage.

📌 Sales Executive (Tarapur)
🏢 Shree Hari Coal
📍 Tarapur