Description The Business Development & Sales Head Confectionery Division will be responsible for driving business growth, revenue generation, and market expansion across General Trade (GT) and Modern Trade (MT) channels. The role requires strong understanding of the complete sales lifecycle, channel development, distributor management, market penetration, and customer acquisition, with the ability to build and execute sales strategies for confectionery products.

Role & responsibilities

- Develop and execute the overall sales and business development strategy for the Confectionery Division.
- Lead sales operations across General Trade (GT) and Modern Trade (MT) channels.
- Drive revenue, volume, distribution, and market-share growth across existing and new markets.
- Develop and manage distributor, dealer, stockist, and key account networks.
- Identify new markets, territories, customers, and business opportunities for expansion.
- Manage the complete sales lifecycle, from market identification and lead generation to order conversion, distribution, repeat sales, and customer retention.
- Develop channel-wise sales plans, targets, budgets, and business forecasts.
- Establish strong relationships with distributors, retailers, modern trade chains, and key customers.
- Negotiate commercial terms, trade margins, schemes, promotions, and annual business plans with channel partners.
- Monitor primary and secondary sales, stock movement, outlet coverage, product availability, and sales productivity.
- Identify gaps in distribution and develop strategies to improve market penetration and numeric distribution.
- Work closely with Marketing and Product Development teams for new product launches, product positioning, pricing,



and market activation.
- Analyse market trends, competitor activities, pricing, consumer preferences, and changing confectionery categories.
- Develop effective trade promotions and channel-specific initiatives to accelerate product movement.
- Monitor sales performance against targets and take corrective actions to improve achievement.
- Lead, mentor, and develop the sales team and ensure effective territory-wise target allocation and performance management.
- Prepare regular sales MIS, forecasts, market reports, and business reviews for Management.
- Ensure effective coordination with Production, Supply Chain, Finance, and Marketing teams for smooth order fulfilment and business operations.

Qualification

- Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related field.
- MBA/PGDM in Sales & Marketing will be an added advantage.
- Robust knowledge of GT and MT sales, distribution, channel management, and business development.
- Strong analytical, negotiation, communication, leadership, and commercial skills.

Experience

- 1015 years of relevant experience in Sales & Business Development, preferably within Confectionery, FMCG, Food & Beverage, or related industries.
- Proven experience in managing both General Trade and Modern Trade channels.
- Strong understanding of the complete sales lifecycle, distributor management, market expansion, and revenue generation.
- Experience in handling large territories, sales teams, distributors, and key accounts.
- Experience in launching and scaling new confectionery products/brands will be preferred.
- Candidates with a strong track record of market expansion, channel development, and achieving sales targets will be preferred.

📌 Sales And Business Development Officer (Kolkata)
🏢 Aditya Group India
📍 Kolkata