Company Description Varindera Tools Private Limited is a manufacturer of export-quality hand tools in India, serving both domestic and international markets. The company’s product range includes spanners, wrenches, and vices, as well as garden tools and scaffolding solutions. With a focus on durability, performance, and precision, Varindera Tools supports customers across industrial, construction, and DIY segments.

The organization emphasizes consistent quality standards and reliable service, offering growth opportunities for professionals in sales and market development.

About GK Tools

GK Tools, a brand of Varindera Tools Pvt. Ltd., is expanding its presence across India with an ambitious plan to build a strong direct dealer network for its hand-tool range.

Backed by 30+ years of manufacturing experience and a strong international customer base exporting to more than 45 countries globally , Varindera Tools manufactures and exports hand tools to leading markets worldwide.

We are now building GK Tools as a strong Indian hand-tool brand and are looking for an experienced Regional Sales Manager – South India to lead market development from our Chennai base.

Our Business Model

GK Tools follows a direct-to-dealer model.

There is no distributor layer between GK Tools and our dealers.

The RSM will therefore play a critical role in identifying, appointing and developing the right dealers and building deep market penetration.

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Territory

Base: Chennai, Tamil Nadu

Initial Focus

Tamil Nadu

Expansion Territory

As the business develops, the role will expand across:

Tamil Nadu

Karnataka

Telangana

Andhra Pradesh

Kerala The candidate should therefore be comfortable with extensive travel across South India.

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Key Responsibilities

Dealer Network Development

Identify and appoint quality GK Tools dealers and retail partners.

Develop a strong network of hardware, hand-tool, industrial-tool and automotive-tool dealers.

Identify major tool markets, cities and dealer clusters across Tamil Nadu.





Build relationships with key dealers and high-volume retail outlets.

Develop new markets and expand GK Tools’ geographical coverage.

Build a strong base of active and repeat-ordering dealers.

Sales & Market Development

Achieve monthly, quarterly and annual regional sales targets.

Develop territory-wise sales plans and market-development strategies.

Drive direct sales to dealers.

Increase GK Tools product range penetration within existing dealers.

Develop showroom displays, product visibility and merchandising.

Monitor competitor brands, pricing, schemes, products and market activity.

Identify new product opportunities based on market feedback.

Team Building

Initially build the Tamil Nadu market personally through direct dealer acquisition and market visits.

Recruit and develop Territory Sales Managers / Sales Executives as the dealer network expands.

Train, guide and monitor the regional sales team.

Establish systematic territory coverage and dealer-visit plans.

Reporting & Coordination

Provide regular market intelligence and competitor feedback to Head Office.

Coordinate with Head Office for pricing, inventory, marketing, promotions and recent product launches.

Monitor dealer orders, repeat business and outstanding payments.

Maintain accurate customer and market information.

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Key Performance Indicators The role will not be measured only by primary billing.

We will focus on

New Dealers → Active Dealers → Repeat Orders → Market Coverage → Product Range Penetration → Regional Sales Growth The objective is to build a strong, sustainable and productive dealer network across South India.

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Ideal Candidate

5–12 years of experience in sales and market development.





Strong experience in dealer-driven sales.

Experience in hand tools, hardware, industrial products, automotive aftermarket, electricals or similar categories preferred.

Strong existing relationships with hardware/tool/industrial/automotive dealers in Tamil Nadu will be a major advantage.

Experience in developing new territories and opening new dealers.

Strong negotiation, communication and relationship-building skills.

Highly target-oriented with a strong business-development mindset.

Comfortable with extensive travel across Tamil Nadu and South India.

Ability to work independently and take complete ownership of the territory.

Experience in launching or expanding a brand will be an advantage.

Ability to eventually build and manage a regional sales team.

Preferred Candidate

Candidates currently working with hand-tool, hardware, industrial-tool, automotive aftermarket or similar brands, with an established dealer network in Tamil Nadu, will be strongly preferred.

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What We Offer

Chance to lead the South India expansion of GK Tools.

Chennai-based role with significant growth potential.

Market-competitive salary and performance-based incentives.

Travel and business-development support.

Opportunity to build and lead a regional sales team.

Direct interaction with senior management.

Opportunity to be part of building a new Indian hand-tool brand from the ground up.

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Who Should Apply?

We are looking for a market builder.

If you have the ability to enter a market, identify the right dealers, build strong relationships, create product visibility and generate sustainable repeat business, this is an opportunity to make a significant impact.

This is not an account-management role. This is a market-building role.

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How to Apply

Please send your CV to:

[email protected] [email protected]

Please mention

Subject: Application – Regional Sales Manager – South India

Location: Chennai

GK Tools

Quality that makes life easy.

📌 Regional sales manager - dealer network market development (Chennai)
🏢 VARINDERA TOOLS PRIVATE
📍 Chennai