Regional Head – Ad Sales (TN & Kerala), Digital Business

Location: Chennai | Function: Digital | Reports to: Regional Head - Ad Sales (South - SME), Digtial Business

Purpose - Reporting to the Head – Digital Ad Sales & YouTube Business, the incumbent will be responsible for driving advertising revenue across Sony LIV's Tamil Nadu & Kerala business. The role will own end-to-end revenue delivery for the region, with a strong focus on monetizing regional content, building strategic advertiser and agency partnerships, expanding market share, and establishing Sony LIV as the preferred digital advertising platform in the South market.

Key Responsibilities

- Drive advertising revenue for Sony LIV's Tamil Nadu & Kerala business by maximizing monetization opportunities across regional content.
- Build and strengthen relationships with key advertisers, media agencies and clients to drive sustained revenue growth.
- Develop and execute regional sales strategies aligned with business objectives and market opportunities.
- Acquire new advertisers while expanding business with existing clients through customized digital advertising solutions.
- Position Sony LIV's regional shows and content offerings to unlock sponsorships, branded content and integrated advertising opportunities.
- Identify emerging market trends, advertiser requirements and competitive opportunities to drive incremental business.
- Work closely with internal teams including Content, Marketing, Revenue Strategy, Product and Operations to deliver integrated client solutions.
- Ensure effective account management, campaign execution, collections and long-term client retention.
- Drive revenue forecasting, pipeline management and achievement of quarterly and annual business targets.
- Represent Sony LIV across industry forums, client meetings and key market engagements in Tamil Nadu & Kerala.

Key Metrics

- Revenue vs AOP
- Regional Revenue Growth
- New Advertiser Acquisition
- Strategic Agency & Client Partnerships
- Market Share
- Client Retention
- Sponsorship Revenue




- Inventory Monetization
- Forecast Accuracy
- Team Productivity

Critical Competencies

- Strong commercial and business acumen
- Strategic thinking with strong execution capability
- Excellent stakeholder management and influencing skills
- Robust negotiation and relationship-building capability
- Customer-centric approach
- Entrepreneurial mindset with high ownership
- Excellent communication and presentation skills
- Ability to build and lead high-performing teams
- Analytical and data-driven decision-making
- Adaptability in a dynamic business environment

Technical Competencies

- Strong understanding of the South advertising ecosystem, particularly the Tamil Nadu & Kerala markets.
- Well-networked with advertisers, media agencies and key industry stakeholders across the region.
- Strong understanding of digital advertising, OTT ecosystem, branded content, sponsorships and integrated media solutions.
- Experience in driving advertising revenue, business development and strategic partnerships.
- Knowledge of revenue planning, forecasting and sales pipeline management.
- Strong understanding of regional consumer behaviour and media consumption trends.
- Proficiency in sales analytics, Excel, PowerPoint and commercial reporting.
- Experience in managing regional sales teams will be preferred.

Why join us?

Sony Pictures Networks India Private Limited (SPNI) (formerly known as Culver Max Entertainment Private Limited) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats,



including leading Hindi General Entertainment Television Channels - Sony Entertainment Television

• Sony SAB and Sony PAL

• Marathi General Entertainment Channel - Sony Marathi

• Bangla General Entertainment Channel - Sony AATH

• Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5

• Kids Entertainment Channel - Sony YAY!

• English Movie Channel - Sony PIX

• Factual Entertainment Channel - Sony BBC Earth

• Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL

• Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

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📌 Regional Head - Ad Sales (TN, Kerala), Digital Business (Chennai)
🏢 Sony Pictures
📍 Chennai