This job is with Standard Chartered Bank, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly. Job Summary In Standard Chartered Bank's Corporate and Investment Bank (CIB), we aim to be digital-first and data-driven to realize untapped client value and market opportunities, driving wallet share and deliver a world-class client experience. As the Digital Channels Go-to-market (GTM) lead, you will be supporting the global go-to-market strategy and execution for Straight2Bank, a trusted and creative digital ecosystem of channels and platforms empowering corporates and financial institutions to navigate and unlock financial opportunities. You will need to accelerate client adoption, commercialisation for business outcomes across global and regional markets, while shaping a world-class digital client experience. You will need to work at the intersection of product, technology, brand, marketing, and frontline teams, turning complex digital solutions into scalable,



insight-led adoption strategies. You will execute the strategic programs that align with business priorities in Transaction Banking, with a clear focus on client-centric value delivery, digital product adoption, and revenue realisation. These programs will align to product lifecycle levers from activating clients' interest, and development of customised engagement tactics and holistic omni-channel approaches to deepen engagement. Key Responsibilities Strategy • GTM Strategy Execution: Execute the global GTM strategies for digital cash channels and FX-linked solutions (e.g. PrismFX) across Web and H2H platforms. • Value Proposition & Messaging: Craft differentiated value propositions aligned with business outcomes, using the 'Why-How-So What' framework. • Data-Driven Performance Management: Leverage analytics, usage data, and feedback to optimise GTM performance and uncover growth opportunities. • Content & En

📌 Associate, GTM Ops (Chennai)
🏢 Standard Chartered Bank
📍 Chennai