The Senior Executive - Paid Social will be responsible for planning, executing, and optimizing paid social media campaigns across various platforms to enhance brand visibility, engagement, and conversion rates. The ideal candidate should have a strong understanding of social media advertising, excellent analytical skills, and a creative mindset. If you're passionate about social media marketing and are eager to make an impact, we want to hear from you.
Key Responsibilities:
Campaign Planning and Execution:
Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, Tik Tok, Snapchat Twitter, Linked In, etc. Collaborate with cross-functional teams to ensure campaign alignment with overall marketing goals. Ad Creation and Optimization:
Create visually compelling ad creatives and persuasive ad copy to drive engagement and conversions. Monitor and optimize ad performance, adjusting targeting and bidding strategies as needed. Audience Targeting:
Identify and define target audience segments based on demographics, interests, and behaviors.



Utilize audience insights and data to refine targeting strategies continuously. Budget Management:
Manage advertising budgets effectively to maximize ROI and ensure cost-productive campaign execution. Track campaign expenses and provide regular budget reports. Performance Analysis:
Monitor campaign performance using analytics tools and generate performance reports. Provide insights and recommendations to enhance campaign effectiveness. A/B Testing:
Implement A/B testing and experimentation to optimize ad creatives, headlines, and landing pages. Use data-driven insights to refine and improve ad elements. Stay Updated with Current Trends:
Stay updated on industry trends and emerging social media advertising technologies. Share insights and best practices with the team. Documentation:
Maintain comprehensive documentation of campaign strategies, results, and learnings. Ensure proper record-keeping an

📌 Senior executive (Bengaluru)
🏢 Havas Media Network India
📍 Bengaluru