16 Aug
|
EM360Tech
|
Uttar Pradesh
16 Aug
EM360Tech
Uttar Pradesh
Location: Remote / Hybrid (India)
Company: EM360 Tech
EM360 Tech is looking for a detail-oriented Lead Generation & Quality Control Specialist to strengthen the accuracy, performance, and delivery of our content-driven campaigns. This role sits at the core of our operations, ensuring high-quality MQLs while improving campaign performance and client satisfaction.
Role Overview
You will be responsible for validating, qualifying, and managing incoming leads generated through podcasts, whitepapers, and other digital assets. You will work closely with campaign, sales, and lead generation teams to ensure every lead meets client expectations and is delivered with clear context and accuracy.
Day-to-Day Responsibilities
Lead Quality Verification
Validate incoming MQLs from campaign engagements (podcasts, whitepapers, subscribers, CTAs) Re-check tele-verified data for accuracy across contact details, engagement source, and intent signals Ensure leads align with defined ICPs and campaign requirements Identify and remove duplicate, invalid, or low-quality leads Scoring & Qualification
Apply lead scoring criteria based on engagement, seniority, and relevance Flag and review borderline leads to maintain high-quality standards Prepare clean, client-ready lead lists and campaign reports with supporting context Campaign & Client Support
Support campaign managers across onboarding, lead generation campaign setup, and campaign execution Assist in managing the full campaign lifecycle including reporting and renewals Work with lead generation team and vendors to ensure accurate and consistent lead flow Help onboard current suppliers and align them with campaign requirements Cross-Team Coordination
Collaborate with tele-verification teams to improve data accuracy and feedback loops Partner with content and campaign teams to refine engagement strategies Support campaign and sales teams with actionable insights on lead behaviour and intent Reporting & Insights
Track and report on lead quality
📌 Lead generation (Uttar Pradesh)
🏢 EM360Tech
📍 Uttar Pradesh