About The Company With over 31 years of trust and industry expertise, Ashika Group is a well-established financial services provider committed to delivering comprehensive investment solutions.

Ashika Stock Services

Ltd., a key entity within the group, is a SEBI-registered stockbroker and a proud member of all major Indian exchanges, including NSE, BSE, MCX, NCDEX, and MSEI. The company is also registered as a depository participant with both CDSL and NSDL, a SEBI-registered Research Analyst, and an AMFI-certified mutual fund distributor. Headquartered in Kolkata with a significant operational presence in Mumbai, Ashika Group boasts a dedicated team of over 400 professionals who strive to provide dependable, client-focused financial solutions across a broad spectrum of investment products and services. The company's reputation is built on integrity, transparency, and a relentless focus on client success, making it a trusted partner for individual investors, institutional clients, and corporate entities alike.

About The Role We are seeking a highly motivated and experienced Performance Marketing Specialist to take ownership of our paid acquisition and digital growth initiatives. This individual contributor role is pivotal in driving measurable business growth through strategic planning, execution, and optimization of performance marketing campaigns across multiple digital channels.

The ideal candidate will have a proven track record in managing large-scale ad campaigns, analyzing data for insights, and continuously optimizing for improved ROI. You will work closely with cross-functional teams, external agencies, and stakeholders to ensure alignment with business objectives and brand positioning. Your expertise will directly impact customer acquisition, brand visibility, and overall revenue growth, making this a high-impact role within our organization.

Qualifications The successful candidate should possess a minimum of 3-5 years of hands-on experience in paid performance marketing, with a strong understanding of digital acquisition funnels and growth metrics.

Experience within the fintech, stock broking, BFSI,



or startup ecosystem is highly desirable. Candidates must demonstrate proficiency in managing large advertising budgets and building effective agency partnerships. A solid analytical mindset, coupled with the ability to make data-driven decisions, is essential.

Certifications in Google Ads, Meta Business Manager, Google Analytics, or attribution tools such as AppsFlyer, Adjust, or Leadsquared will be considered advantageous. Excellent communication skills and stakeholder management abilities are required to effectively coordinate with internal teams and external partners.

Responsibilities Performance Marketing & User Acquisition

- Plan and execute paid campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), YouTube, LinkedIn, Programmatic, and Affiliate channels.
- Drive app installs, account openings, lead generation, and customer activation while maintaining optimized customer acquisition costs.
- Manage campaign budgets efficiently, ensuring maximum return on investment.
- Scale campaigns while maintaining efficiency metrics and performance benchmarks.

Agency Management & Monitoring

- Coordinate with external performance marketing agencies to ensure campaign alignment and timely execution.
- Monitor agency performance, review campaign reports, and oversee media spend.
- Ensure agencies adhere to brand standards, business goals, and growth targets.
- Evaluate agency effectiveness through KPIs and performance benchmarks.

Campaign Optimization & Analytics

- Monitor campaign performance daily, making adjustments based on key metrics such as CAC, CPI, ROAS, and conversion rates.
- Conduct A/B testing on creatives, landing pages, audiences, and messaging to improve campaign effectiveness.




- Collaborate with analytics teams to develop attribution models and comprehensive reporting frameworks.
- Utilize tools like Google Analytics, AppsFlyer, Firebase, and Mixpanel to generate actionable insights.

Creative & Growth Strategy

- Coordinate with design and content teams to develop compelling ad creatives and communication strategies.
- Identify new acquisition channels and growth opportunities through market research and industry trend analysis.
- Monitor competitor campaigns to stay ahead in the digital landscape.
- Build remarketing campaigns and customer lifecycle strategies to enhance retention and engagement.

Cross-Functional Coordination

- Collaborate with product, technology, sales, and CRM teams to optimize conversion funnels and improve onboarding journeys.
- Work with product teams to enhance landing pages and user experience for better campaign performance.

Benefits At Ashika Group, we value our employees and provide a comprehensive benefits package designed to support your professional growth and personal well-being. Our offerings include competitive salary packages aligned with industry standards, performance-based incentives, and opportunities for career advancement. We also provide health insurance coverage, including medical and wellness programs, to ensure your health and safety. Employees have access to ongoing training and development initiatives to enhance their skills and stay abreast of industry trends. Additionally, we promote a collaborative and inclusive work environment that encourages innovation, transparency, and work-life balance. Joining our team means becoming part of a dynamic organization committed to your success and growth.

Equal Opportunity

Ashika Group is an equal prospect employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. Our hiring practices are based solely on merit, qualifications, and the potential to contribute to our

📌 Performance Marketing Specialist (India)
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📍 India